Winter 2025 Motion Campaign
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Insight:
Life is busy, messy, and beautifully unpredictable.
Amids it all, the last thing you need is to worry about your phone screen getting damaged.
Let life happen with an iShieldz protector, knowing your device is now Built To Take The Big Hit
Concept:
Built to take the big hit.
Postcards from an Unbroken Life
This campaign captures attention with its deliberate stillness.
Each scene unfolds in a single static, wide frame, intentionally set up like a postcard come to life.
We showcase the beauty of everyday moments—commutes, outdoor adventures, and family routines—presented with an authentic, observational style.
Amid these moments, a subtle yet crucial event unfolds: a phone is placed at risk, its screen on the brink of disaster.
A microphone close on the subject captures intimate audio, juxtaposing the wide frames., drawing the audience into the scene. We hear the personal sounds of life, then tension rises as we recognize the phone screen faces imminent danger.
The intimate presentation of distinct sounds of destruction; glass grinding against asphalt, the smack of a concrete floor, the grinding of metal on the devices screen, tells the audience the worst has happened,
But just as quickly, the moment passes.
Relief washes over as the reassuring sounds of life resume—conversations carry on, laughter fills the air, and routines continue, uninterrupted and unphased as iShieldz has protected their device from The Big Hit.
Examples
Mountain Run
Observed from the other side of a lookout, A jogger running along a rugged rural trail drops their phone while changing music mid-stride. We hear the distinctive sound of the phone bouncing and grinding along the rocks. Despite the aggressive terrain, the phone remains pristine, protected by iShieldz.
Urban Trip
Observed from the other side of a transit platform, a professional rushes to catch a train while juggling coffee and texting. The phone slips from their hand and we hear the distinctive sound of it hitting the floor and sliding across the dirty platform. Despite the mishap, we hear a slight sigh of relief as they pick up the device and continue texting.
Cafe Chaos
From a bustling cafe, we observe two moms excitedly reunited by happenstance. Amidst the lovely moment, the audience notices an independent toddler dragging a metal spoon across an unattended phone. The sharp scraping sound barely gets a glance from the moms before they return to chatting—confident the phone is safe with iShieldz.
Kitchen Bag Toss
From the corner of a bustling kitchen, we watch as a woman hurriedly packs for the day. She tosses keys, a metal thermos, a piece of sticky fruit, and finally her phone into an already-cluttered tote bag. The sounds of clicking and rattling fill the air as she grabs the bag and heads out the door. Despite the chaos inside, her phone screen remains flawless—protected by iShieldz.
Fitness Mishap
From an exercise area of a busy park, we observe a woman immersed in her workout, her focused breathing blending with the distant sounds of life around her. Suddenly, the sharp crack of her phone hitting the pavement interrupts her flow. She pauses, picks it up, and smiles with quiet relief—her screen is flawless, protected by iShieldz.
Library Study Save
From a quiet corner of a serene library, we observe a student hunched over a stack of books, their phone perched precariously on the edge of the table. The soft rustle of turning pages and the faint hum of the library are interrupted by the sharp clatter of the phone hitting the floor. Heads turn, but the student quickly retrieves it, breathing a sigh of relief. The screen is untouched—iShieldz quietly doing its job.
Driven by an authentic appreciation for this creativite, we’re excited to throw ourselves into this project as a production team.
We love this concept.
By wearing multiple hats and drawing on our years of expertise, we’re able to deliver big results within a competitive budget.
Inspired by contemporary documentary storytelling, we’ll move nimbly, like a documentary crew, embedding as much of the real world as possible into the tapestry of the pieces, making the locations feel authentic to the worlds iShieldz customers know. Urban environments, rural beauty, and the suburbs we all know.
The core team will consist of Ian & Ben as director/dp, supported by a small group of key creative technicians—an agile approach that sets this project apart from the larger-scale commercials we typically produce.
The result will be work that feels expansive and authentic—pieces that far exceed the scale of their budget, delivering maximum impact for the investment.
Approach
Results
When everything online looks like an advertisement, standing out becomes essential.
User-generated content often lacks the refinement needed to build trust, while traditional, highly edited commercial work has become predictable and easy to dismiss.
Our approach strikes the perfect balance: polished and clean, yet refreshingly distinct. It grabs attention and fosters authenticity, creating content that feels relatable, genuine, and truly stands out.
Price Point
We’ve created several scaleable options for this campaign.
Options 1&2 maintain the same production approach, simply adjusting the volume of shoot days applied to the production. Option 3 adds OT each day to squeeze two more videos out of the campaign.
Price per asset gets lower the more videos we create as a result of upfront producing and production costs.
Labour is billed on ACCP commercial standards,
shoot days @ 10 hours + 1 hour unpaid Lunch.
Post production includes x3 rounds of notes.
Option 1
3x 8s Deliverables
Versioned @ 1:1, 9:16, 16:9
1 Day Production
5x Performer
Fieldwork as Production Designer
Performers supply own wardrobe
10+1 Hour Production Day
Labour @ ACCP Standard Rate
15% Equipment Package Discount
Price Per Video = $10,493.86
Total Cost = $31,481.58
+HST
Option 3
8x 8s Deliverables
Versioned @ 1:1, 9:16, 16:9
2 Day Production
12x Performer
Fieldwork as Production Designer
Performers supply own wardrobe
10+1 Hour Production Day + 2 Hrs Overtime
Labour @ ACCP Standard Rate
20% Equipment Package Discount
Price Per Video = $7,273.32
Total Cost = $58,186.56
+HST
Option 2
6x 8s Deliverables
Versioned @ 1:1, 9:16, 16:9
2 Day Production
10x Performer
Fieldwork as Production Designer
Performers supply own wardrobe
10+1 Hour Production Day
Labour @ ACCP Standard Rate
20% Equipment Package Discount
Price Per Video = $8,466.98
Total Cost = $50,801.88
+HST
Thank you.
Let’s roll the camera.
Fieldwork