2025 Motion Campaign
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Insight:
Life is busy, messy, and beautifully unpredictable.
Amids it all, the last thing you need is to worry about your phone screen getting damaged.
Let life happen with an iShieldz protector, knowing your device is now Built To Take The Big Hit
Concept:
Built to take the big hit.
This campaign captures attention with its deliberate stillness.
1x 60s Hero Spot
4x additional 30s subject specific edits
4x standalone video postcards of impact moments
Concept
Our spot puts the audience inside everyday moments busy people know well: the morning run, the crowded transit stop, the busy work shift, catching up with friends at a café. Each scene is observational, authentic, instantly recognizable. These are the familiar beats of daily life anyone can see themselves in.
Amid these moments, a subtle yet crucial event unfolds: a phone is placed at risk, its screen on the brink of disaster.
1
Using perspect as a tool to grab the audiences attention, in the moment of impact we pull out wide showing the enviroment the user is in while employing a close mic audio approach.
A microphone close on the subject captures intimate, visceral audio that contrasts with the wide visuals. The sound design focuses on destruction: glass grinding on asphalt, the smack of concrete, metal scraping the screen. These brutal, unmistakable sounds make it clear the phone has taken a serious hit.
2
But just as quickly, the moment passes.
Relief settles in as the reassuring sounds of life return as conversations continue, laughter resumes, routines flow on. Everything remains uninterrupted and unfazed because with iShieldz their phone was ready for the big hit.
3
Scenarios
Rural Run
A runner moves down a winding trail, steady breaths syncing with their rhythm. They instinctively adjust their phone mid-stride—slip—the device tumbles to the pavement.
But the sound is intimate, hyper-detailed—the sharp slap of glass on concrete, a split-second of silence, then the phone’s plasticky bounce. A sound that should mean disaster.*
The runner barely reacts. They scoop up the phone in stride, flick a glance at the unscathed screen, and smile knowing it was built for this, it was built to take the big hit.
Busy Bookstore
A worker stocks shelves, juggling books and phone.
A slip—something drops, then the phone.
Thud, rattle, clink of glass on the floor.
They grab it without a glance, knowing it was built to take the big hit.
Cafe Chaos
A mom and friend chat at a café.
A third friend arrives—excitement bursts. Chairs scrape, arms open, hugs.
They glance down as a toddler wails on Subject’s phone with a spoon.
Close-mic’d hits—sharp, brutal, relentless.
They barely react, go back to hugging, because her screen protector was built to take the big hit.
Transit Fall
A commuter walks at transit stop, balancing a coffee and phone, placing an order. Asked for a credit card number—they juggle the phone, reach for their wallet.
Slip. A thud, a rattle, the sharp clink of glass on concrete.
They scoop it up mid-sentence, never check the screen and continue with their business because it was built to take the big hit.
Stand Alone Content
Postcards from an unbroken life.
In addition to the hero campaign edits, this project will produce four standalone social media spots in the style of the trendy moving postcard.
A popular format among travelers, the moving postcard uses a locked-off wide shot that mimics a classic postcard—but with the world in motion instead of a still image.
For the iShieldz campaign, we’ll use this approach to show relatable people moving through the frame. Close-mic’d audio captures their activity, punctuated by the shocking sound of a phone being seemingly destroyed. Relief follows as they pick up their device and continue unfazed, ending on a title card with the campaign slogan: Ready for the Big Hit.
60s Hero Film Treatment
We open in close with our subjects, in quick glimpses of real life in motion.
A runner breathes steadily along a winding morning trail. A bookstore worker busily stacks shelves. A commuter hustles towards their transit stop, coffee in hand. Friends meet at a sunny café. These are familiar, unposed moments—life as we know it.
We cut back to each scene with tension creeping in. The runner adjusts their phone mid-stride, fumbling, they react as a phone slips. The bookstore worker shifts a stack of books and their phone teeters. At the transit stop, the commuter juggles wallet and coffee, phone slipping. In the café, a toddler unattended raises a spoon with gleeful intent toward the screen.
Then everything collides in one powerful sequence.
The camera cuts to a static wide and detached as sound takes over—sharp, intimate, brutal. Glass grinds against asphalt. Concrete smacks hard. Metal scrapes screens. A spoon hammers relentlessly. Every destructive detail is heard with painful clarity.
But just as quickly, relief. We see the runner scoop up their phone without missing a stride. The bookstore worker grabs it and keeps stacking. The commuter picks it up mid-sentence, unfazed. The parent just smiles and keeps hugging their friend.
Life carries on, unbothered.
The film closes on the title card: iShieldz, Ready for the Big Hit.
Driven by an authentic appreciation for this creativite, we’re excited to throw ourselves into this project as a production team.
We love this concept.
By wearing multiple hats and drawing on our years of expertise, we’re able to deliver big results within a competitive budget.
Inspired by contemporary documentary storytelling, we’ll move nimbly, like a documentary crew, embedding as much of the real world as possible into the tapestry of the pieces, making the locations feel authentic to the worlds iShieldz customers know. Urban environments, rural beauty, and the suburbs we all know.
The core team will consist of Ian & Ben as director/dp, supported by a small group of key creative technicians—an agile approach that sets this project apart from the larger-scale commercials we typically produce.
The result will be work that feels expansive and authentic—pieces that far exceed the scale of their budget, delivering maximum impact for the investment.
Approach
Results
When everything online looks like an advertisement, standing out becomes essential.
User-generated content often lacks the refinement needed to build trust, while traditional, highly edited commercial work has become predictable and easy to dismiss.
Our approach strikes the perfect balance: polished and clean, yet refreshingly distinct. It grabs attention and fosters authenticity, creating content that feels relatable, genuine, and truly stands out.
Price Point
Through several rounds of feedback, we’ve landed at a production approach that accomplishes the goals for iShieldz within a feasible scope.
The production approach is now based on capturing all assets in
1 day with overtime hours.
Creation of postcard assets is included at no extra charge.
Labour is billed on ACCP commercial standards (increased July 2025)
shoot days @ 10 hours + 1 hour unpaid Lunch.
+ 2 hours overtime
Post production includes x3 rounds of notes, with additional billed as overages.
Option 1
1x 60s Hero Film
4x 30s Subject Specific Films
4x Postcard Social Assets
Versioned @ 4x5, 9:16, 16:9
1 Day Production
9x Performer
Fieldwork as Production Designer
Performers supply own wardrobe.
-45% Equipment Package Discount,
-20% Post Production Labour Discount,
-5% Production house Fee Discount
Price Per Video = $4,563.79 + HST
Total Project Cost = $41,074.11 + HST
Thank you.
Let’s roll the camera!
Fieldwork